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On the Web launching a product can take as little as 1-2 weeks or as long as 6 months depending on the complexity of your campaign. In this video I am going to show you ‘my’ way of launching products successfully.

I’ve been helping companies launch their products on the World Wide Web for a long time now and I’ve learned that it’s a little more sophisticated than simply putting your products for sale on the Web.

you have to warm up your list by building the right type of anticipation. You have to hit the right Web marketing channels in order to create the type of ‘buzz’ around your product that will generate massive sales.

Watch the video below as I walk you through my basic product launch sequence:

Each component in your campaign needs to be thought out carefully and implemented in a way that attracts the most sales. Your product launch has to go off without a hitch so I’m going to walk you through my personal methods of doing this.

I’m going to walk you through the initial planning phase in this video so please rewind as needed Make sure you get this right. It can mean the difference between hundreds or thousands of dollars in sales.

Your email sequence has to be sent off in a way the creates a ‘need’ for your product and your Warm Up sequence is just the thing to do this. It allows you to (almost subliminally) get the people thinking about the product before you’ve even told them what it is!

You also have to create your ‘hot list’ of people that are ready to buy.

Watch the video below and I will walk you through my personal sequence and discuss ways that you can turn this into your own sequence for your product:

These people are much more likely to buy once your product is presented to them, but there are different ways to get them on to this list and I’m going to break down my personal favorites. I’ll also give you several different ways that other Web gurus use and teach you how to devise the right methods for you.

Watch the video below and see how I build my hot list:

Now the fun begins. Launching a product isn’t always the simplest thing to pull off successfully, but it sure can be exciting. How you get to see if all of your smart thinking and work is going to pay off.

There are a few things to check off your list prior to launch and I’ll walk you through those in this video. You need to make sure that your Web site and the technology powering your e-commerce platform is ready for the influx of sales coming its way. You also have to make sure that your infrastructure is ready. Things like customer support and answering services can really help you make a very good, long lasting impression, but there are ways to do it right and I’ll walk you through my idea of perfection

Watch the video below as I take you through Launch Day!

Not by a long shot! We still have to start up our follow up sequence. This sequence will not bring in a boat load of sales like the original one did, but it will certainly bring in a decent enough influx of sales from those that didn’t buy the first time around.

In this video I explain what I mean and how I would personally handle my follow up sequence: