Plain and simply put… most of your sales will come from your long tail keywords. Many people don’t realize this, but most people that perform a search, usually get back so many results that fine-tune their search using more keywords. This means that if you are targeting the more popular keywords and forgetting your long tail keywords, you could be losing out on valuable traffic and sales.
Long tail keywords are the words that aren’t as popular. These words are usually more targeted though. If you can create pages that cater to these visitors, you stand a good chance of making more sales from your PPC campaigns.
It is important to select keywords that get plenty of traffic (the more popular used key words), but it is also very important to research and select words that are not as popular so that you’re reaching the widest possible audience.
In the video below I give you examples of what I mean. I also teach you how to research and select the best long tail keywords for your campaign.
