How your Pay per Click campaign performs is going to be determined by various factors. One of the most important of these, will be how you handle Multivariate Testing (or A/B Split tests as some of you know it). Unless you perform the proper tests on your campaigns you cannot accurately gauge the amount of effort and PPC budget you’re going to sink into it.
Even if you have never managed a PPC campaign and have never performed such tests, you can learn these valuable techniques by using my simple step-by-step video lessons. In this lesson I will be teaching you how to accurately test your different landing/squeeze pages and analyze the results so you can improve your conversions (just like the top Web gurus do).
In this video I will teach you:
- How to set up Multivariate Testing using free tools that Google offers through its Adwords program
- How to structure your testing and gather your metrics for analysis
- Analyzing your click-throughs, Quality Score, Bounce rates and conversions
- How to rework and readjust your campaigns based on your findings
…and more. Watch the video below and learn the true secret of successful PPC campaigns:
