Thank goodness for pay-per-click advertising! Without it you might be waiting for months before you start seeing any real traffic to your Website, but by utilizing the power of a good PPC campaign you can deliver mass amounts of high-converting traffic to your offers in no time. [...]
So you’re ready to tackle the Pay Per Click channel and you have your budget. You know what you can afford to spend and you are anxious to get started, but you want to know which PPC search engines will perform the best for you. [...]
I realize that there are many search engines that offer Pay per Click programs, but in my opinion there’s none better than Google. They send the most traffic and although you can get ‘cheaper’ costs per click on Yahoo and MSN (in many cases), it is my opinion, that you won’t get the same quality of traffic. [...]
If you are going to pay good money for each and every visit your PPC campaigns send to your landing or squeeze page, you need to be sure that it has been created in a way that maximizes your lead or sales generating potential. [...]
How your Pay per Click campaign performs is going to be determined by various factors. One of the most important of these, will be how you handle Multivariate Testing (or A/B Split tests as some of you know it). Unless you perform the proper tests on your campaigns you cannot accurately gauge the amount of effort and PPC budget you’re going to sink into it. [...]
Plain and simply put… most of your sales will come from your long tail keywords. Many people don’t realize this, but most people that perform a search, usually get back so many results that fine-tune their search using more keywords. This means that if you are targeting the more popular keywords and forgetting your long tail keywords, you could be losing out on valuable traffic and sales. [...]
