Tracking your traffic and analyzing it can be a confusing task for some, but it is essential in developing good strategy and reworking your SEO campaigns as needed.
Without proper metrics you really can’t make the necessary changes to your code, structure and Off-site optimization to secure top rankings. It is imperative that you carefully gauge where your traffic is coming from, what keywords they’re using, how long they’re staying on your Web site (Page Views) and keep track of several other important metrics.
Once you have tracked your traffic for a few weeks you will begin to see what is working and what is not. You will also see how your SEO efforts are progressing through careful analysis of your analytical data.
In the video below I will teach you how to set up your Google Analytic code and begin to track and analyze the data derived from it:
